For the first time in the history of The Big Game, the match will be hosted in the state of Nevada. After the Oakland Raiders decided to relocate to Las Vegas, the city was awarded the rights to host the 2024 Super Bowl. Plus, there are added factors that increase the fever and anticipation. Related: Dive into the analytics of the game with our NFL Predictions. Driven by its celebrity-populated halftime show, it offers the most coveted spots for brands–its advertisements becoming prestigious status symbols worth millions and millions of dollars. Only historic, once-in-a-lifetime events like the Apollo 11 Moon Landing and Richard Nixon’s resignation speech have received as many viewers as The Big Game.īecause of this, the Super Bowl has become about more than football. According to Nielsen, out of the 10 most watched broadcasts of all time, 8 are Super Bowl Games. In America, few events can match the excitement that the Super Bowl generates.